About Us

Welcome to Noborou!

Our Story

Noborou was founded in 2020 by Cameron Fabbri, a climber who recognized the need for better climbing accessories. After years of using chalk bags that didn't quite meet his needs, he decided to design his own. With the help of a talented team, Noborou was born. Our products are rigorously tested in real-world climbing environments, from local gyms to the rugged mountains of Colorado, to ensure they meet the highest standards of durability and functionality.

The Meaning Behind Noborou

The name "Noborou" (登ろう) is derived from the Japanese word for "Let's climb!" This phrase encapsulates our brand's ethos perfectly. It’s not just about the physical act of climbing; it’s about the spirit of adventure, the camaraderie, and the relentless pursuit of new heights. "Noborou" invites everyone to join in the journey, fostering a sense of community and shared experience among climbers.

Our Mission

Our mission at Noborou is to inspire and support climbers everywhere. That’s why we’re committed to creating gear that not only performs exceptionally but also embodies the spirit of climbing. We aim to build a community where every climber feels welcomed and supported, whether they are scaling their first indoor wall or conquering the highest peaks.

Our Products

Our flagship product, the Noborou Sunset Chalk Bag, is designed with the climber's needs in mind. Featuring a large main compartment, soft fleece lining, and a spacious back pocket that fits even the largest cell phones, our chalk bags are a perfect blend of functionality and style.

Join Us

At Noborou, we believe in the power of community. We invite you to be part of our journey, to share your climbs, your stories, and your passion with us. Follow us on social media, share your adventures using #LetsClimbNoborou, and become a part of the Noborou family.

Let’s climb together, reach new heights, and embrace the adventure that awaits. Noborou!